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Bachelor of Business Administration

Gain forward-thinking business concepts and hone future-proof skills. Gain theoretical and practical expertise to thrive. Join EAI - Your path to business excellence

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Bachelor of Business Administration

Programme at a Glance

EAI designed and developed the Bachelor of Business Administration to equip young professionals with the potential to thrive in the modern business environment. Our programme provides students with a comprehensive foundation in business knowledge and equips them with multidisciplinary skills that are crucial in today's business landscape. The Bachelor of Business Administration at EAI offers an excellent opportunity to engage with an immersive and interactive curriculum, preparing you with both fundamental and forward-thinking business concepts. Throughout the programme, students will engage with a range of courses, preparing them for the dynamic job market of the future across various sectors. Developing a robust skill set, alongside theoretical expertise, is the core goal of the programme. These competencies are key to thriving in the contemporary business environment.

Type

MQF Level 6

Duration

36 Months

BBA Skills Incubation

Business Ethics & Society
Explore the intersection of business practises and ethical considerations in modern society, focusing on how companies can operate responsibly and promote social good while achieving their economic goals.
Business Ethics & Society
Career Management Skills
Equip yourself with the tools necessary for lifelong career development, including strategies for personal branding, networking, negotiation, and navigating professional transitions, providing you with the skills to effectively manage your career trajectory in a dynamic job market.
Career Management Skills
Creativity & Entrepreneurship
Foster your entrepreneurial spirit and learn to drive innovation. This course emphasises. creative problem-solving and the development of new business ideas. It explores how to turn innovative ideas into viable business opportunities, emphasising innovation, startup strategies, and the entrepreneurial mindset.
Creativity & Entrepreneurship
Critical Problem-Solving
Enhance your ability to tackle complex business challenges with advanced problem-solving skills. The programme offers strategies for breaking down intricate issues into manageable parts, applying logical reasoning, and synthesising information to formulate effective solutions.
Critical Problem-Solving
Effective Business Communication
Master the art of conveying ideas clearly and persuasively in a business setting. This course focuses on refining your writing... presentation, and interpersonal communication skills to improve your ability to influence outcomes and lead effectively.
Effective Business Communication
Leadership Skills
Develop the key skills necessary for effective leadership, including strategic decision-making, influence, and ethical leadership.This course provides insights into various leadership styles and the contexts in which they are most effective.
Leadership Skills
Collaborative Teamwork
Learn the dynamics of successful team collaboration in professional environments. This course covers techniques for fostering teamwork managing group dynamics, and leveraging the strengths of diverse team members to achieve collective goals.
Collaborative Teamwork
Principles of Management
Gain a solid foundation in the theories and practices of management. This course covers planning organising, leading, and controlling resources to achieve organisational goals efficiently and effectively.
Principles of Management
Social Media Marketing
Discover the power of social media in crafting and executing marketing strategies. This course explores various social media platforms, content creation, digital advertising, and analytics to engage audiences and achieve marketing objectives.
Social Media Marketing
Sustainable Management
Address the challenges of managing businesses sustainably in the context of environmental social, and economic constraints. This course focuses on strategies for incorporating sustainability into business operations and decision-making processes to foster long-term ecological balance.
Sustainable Management
Topics in Global Economies
Explore current issues and trends in the global economy, including trade, finance, and regulatory environments. This course provides insights into how global economic dynamics affect business strategies and operations across different geographies.
Topics in Global Economies
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Programme Snapshot

36 Months Online Programme accredited by MFHEA

Industry practitioners and expert academics

Real-World Scenario-based Projects

Scope for International Networking

Comprehensive Curriculum & Practical Learning

Global Networking Opportunity

Why Earn your BBA with EuroAmerican Institute?

Comprehensive Educational Spectrum
EAI offers a wide array of educational tracks, further allowing you to immerse yourself in diverse business areas. Students will develop holistic business acumen essential for leadership roles across numerous sectors.
Comprehensive Educational Spectrum
Excellent Academic Standards
We commit to ensuring that our quality and standards are reflected in the success stories of our students. Our expert faculty and commitment to scholarly excellence give you a substantial edge in the global job market.
Excellent Academic Standards
Commitment to Ethical Business Practise
EAI champions the importance of ethical leadership and sustainable business strategies. Our BBA programme will equip you to drive positive change and become leaders capable of addressing ethical dilemmas in business with insight and responsibility.
Commitment to Ethical Business Practise
Global Network and Reach
EAI boasts international connections and collaborations, providing a platform for students to gain global business insights and networking opportunities. This track is vital for nurturing a global business perspective and amplifying your professional network.
Global Network and Reach
Encouragement of Personalised Learning
Our BBA programme advocates individual research interests and personalised academic paths to empower students to align their studies with their career ambitions. We offer an environment conducive to cultivating leadership qualities tailored to your personal vision and professional goals.
Encouragement of Personalised Learning

What does this course have to offer?

Key Highlights

Target Audience

Top Skills You Will Acquire

Minimum Eligiblity

Exit Awards and Qualifications

Research Topics Pursued by Alumni

    Deep dive into business theory and practise: Courses focus on the latest theories in business management, economics, organisational behaviour, and strategic decision-making.
    Practical application of research: Programme lay emphasis on applying research methodologies to solve complex business problems, enhancing decision-making skills.

    Leadership and managerial skills: Aimed at improving students' capabilities to lead and manage at high levels within organisations.
    Executive presence and strategic thinking: Develops skills necessary for high-level strategic planning and effective communication at the executive level.

    Research Project: A significant portion of the BBA is devoted to a research project that contributes new, applicable knowledge to the field, addressing real-world business challenges.
    Evidence-based approach: Training in rigorous research methods to produce data-driven insights.

    Interaction with experienced professionals: Engage with peers who are also seasoned professionals, providing opportunities for networking and learning for networking and learning from diverse business experiences.
    Alumni networks: Access to a broad network of alumni who can provide career support and insights.

    Part-time study options: Make higher studies your goals even while committed to job responsibilities. Integrate the study programme into your daily schedule seamlessly.
    Online:Completely online to allow students enroll and study from anywhere anytime. Customise the learning process suiting your interest and goals.

    Advancement in current roles: Equips professionals for higher-level positions such as C-suite roles or senior management.
    Career transition: Enables seasoned professionals to transition into academic roles or consultancy.

    International curriculum: Focus on global business practices and international markets, preparing graduates for leadership in a globalised economy.
    Diverse cohort: Study alongside a cohort of international professionals, gaining insights into various global business environments and practices.

    Attainment of the highest academic credentials in business:BBA is recognised as the basic and fundamental education that will unfold several other opportunities in the long run.
    Personal growth: Challenges professionals to grow personally and intellectually, expanding their understanding and perspectives on complex business issues.

What Will You Learn?

Industry-relevant curriculum taught by leading faculty & industry experts using videos, case studies, hands-on projects and live online sessions.

Leadership and People Management

The aim of this module is to enable learners to understand theories of leadership and management and how to use leadership and management skills to improve motivation and performance.

Leadership and People Management

Learners will also analyse team dynamics and their importance in achieving organisational goals.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Essentials of IT

In this module, students will be introduced to the fundamentals of computing, essential for their personal, social, and professional activities. The course will cover basic computer concepts and terminology to familiarise students with common jargon.

Essentials of IT

It will also provide hands-on experience with key tools and applications for effective e-communication and data analysis, crucial for decision-making with various data types. Additionally, students will explore the internet and its applications, enabling them to utilise online resources to enhance their knowledge base and stay informed.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Communication in Business

The effectiveness of a business's approach to communication can often be critical to the achievement of strategic and operational objectives. The ways in which a business connects with its internal and external stakeholders,

Communication in Business

and overcomes different barriers to communication, will determine its short- and long-term success.The aim of this module is, therefore, to provide learners with the fundamental knowledge and skills to engage in meaningful and appropriate communication, irrespective of the context in which the communication is located.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Finance and Accounting

The 'Finance and Accounting' module serves as a foundational stepping stone for students, equipping them with essential knowledge and skills in these critical fields. Throughout the course, students delve into key concepts such as

Finance and Accounting

financial reporting, analysis, and managerial decision-making, gaining proficiency in preparing and interpreting financial statements. Moreover, they learn to assess the financial well-being of businesses and leverage financial information for strategic decision-making. Additionally, the module provides an introduction to fundamental principles of finance, offering insights into financial markets and investment vehicles. By the module's conclusion, students emerge equipped with the necessary tools to comprehend and navigate the intricacies of accounting and finance adeptly.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Organisational Behaviour and Performance

This module explores the fundamental concepts and theories of Organisational Behaviour (OB) and its implications for individual and organisational performance within various business contexts.

Organisational Behaviour and Performance

It provides students with a comprehensive understanding of human behaviour within organisations and equips them with the knowledge and skills necessary to effectively manage and lead individuals and teams.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Leading and Managing Teams

Having hard management and soft leadership skills is often stated by employers as being key to the success of a business, but few people have sufficient quantities of both to make a significant impact on business operations and strategy.

Leading and Managing Teams

The aim of this module, therefore, is to support a learner's understanding of leadership as a role and management as a function so that they are able to develop the knowledge, skills, and traits to make a meaningful contribution to a business's success.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Marketing for Managers

The aim of this module is to provide learners with a detailed understanding of the marketing planning process and to apply these principles to a variety of business contexts.

Marketing for Managers

The module also provides a comprehensive understanding of environmental analysis and how this can lead to the development of appropriate objectives and strategies to enhance operational marketing performance.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Principles and Concepts of Business Strategy

Simply put, strategy is about positioning a business in the best place possible to gain a competitive advantage in its target market. However, achieving competitive advantage requires research, analysis, interpretation, and strategic decision-making.

Principles and Concepts of Business Strategy

The aim of this module is to develop learners' knowledge and skills so they are in a strong position to contribute to an organisation's strategy development and implementation.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Supply Chain Management

The Supply Chain Management module provides in-depth knowledge of designing and managing complex supply chains. It emphasises strategic optimisation, risk management, and the application of emerging technologies.

Supply Chain Management

Students will learn to enhance efficiency, drive performance, and address global supply chain challenges.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Macroeconomics

This module covers essential economic principles and the functioning of the economy at a national level. Topics include the production, distribution, and consumption of goods and services, the exchange process, and the role of government.

Macroeconomics

Key areas of focus are national income and its distribution, Gross Domestic Product (GDP), consumption and savings functions, investment spending, the multiplier effect, and the impact of government expenditure on income and output. Additionally, the module includes an analysis of monetary policy, examining the banking system and the Federal Reserve System.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Operating in a Global Context

From a business perspective, the world is becoming a smaller place. Businesses need to be open to new ideas, new opportunities, and a new way of operating. This means businesses need to expand and transform in a fast-paced and dynamic environment.

Operating in a Global Context

The aim of this unit is to encourage the exploration of key globalisation theories, concepts, and models which will enable learners to gain an appreciation of the complexities of globalisation as well as the benefits globalisation presents to a business.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Business Law for Managers

All businesses and those employed by them must operate within the laws, legislation, and regulations of the countries in which they conduct their activities. The aim of this module is to support a learner's exploration of laws,

Business Law for Managers

legislation, and regulations that apply in their home country and to different types of business.This module will help learners understand which laws apply to various business types and structures, equipping them to navigate the legal landscape effectively.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Management Accounting and Decision-Making

Management accounting provides business managers with the financial information required to achieve business objectives. This module will provide learners with an awareness of the scope and purpose of management accounting, supporting effective decision-making within a business.

Management Accounting and Decision-Making

In this module, learners will develop skills to interpret and apply financial data to support strategic business decisions and improve operational performance.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Business Start-up: Conception to Market

Many people dream of setting up their own business but are not aware of what is required. This module consolidates previous learning to help learners employ knowledge and skills in business strategy, financial planning, accounting, and management to create a viable business plan.

Business Start-up: Conception to Market

This module will provide learners with the necessary tools and frameworks to transform business ideas into successful start-ups.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Digital Strategy of Business

In this module, learners will develop an understanding of how digital technologies impact business practices. They will explore how technologies support business objectives, drive customer interaction, and enhance customer service.

Digital Strategy of Business

This module will allow learners to apply modern digital methods to real-world business scenarios, fostering a strategic understanding of digital transformation.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Academic Writing and Research Skills

Engaging in academic research and writing helps students interpret and evaluate sources of information to produce evidence-based arguments. This module supports learners in improving their academic research and writing skills for greater success in their studies.

Academic Writing and Research Skills

Through this module, students will learn essential skills in structuring their research, analyzing sources, and presenting their findings logically and coherently.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Operations Management

This module provides learners with an understanding of production and operations management in both manufacturing and service industries. It introduces key issues and techniques in operations management to improve operational efficiency and effectiveness.

Operations Management

By the end of this module, learners will be able to assess operational challenges and propose strategies to optimize production and service processes.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Cost Accounting

This module demonstrates the link between business decision-making, risk assessment, and financial information. Learners will understand how businesses are financed and how financial management is influenced by governance and ownership structures.

Cost Accounting

Through this module, students will gain a deeper understanding of cost accounting and its role in business decision-making and financial control.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Sustainable Business Practices

This module raises learners' awareness of sustainable development issues and their impact on business strategy. It explores how sustainability affects strategic development and decision-making within organizations.

Sustainable Business Practices

Students will examine practical solutions to integrating sustainability into business practices and will be expected to demonstrate an understanding of its long-term value for businesses.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Management Accounting

This module enables learners to develop skills in management accounting, including preparing budgets, costing, and capital expenditure appraisal. Learners will apply these skills to real-world case studies to reinforce their understanding.

Management Accounting

Students will gain practical experience in utilizing financial data to support decision-making and drive organizational performance.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Strategic Human Resource Management

This module on Strategic Human Resource Management focuses on raising awareness of sustainable development issues and their impact on business strategy. Through discussions and practical exercises,

Strategic Human Resource Management

students will demonstrate their understanding of sustainability and its relevance to organizational development.By the end of this module, students will be able to apply sustainable HR strategies in business and organizational development, ensuring alignment with broader corporate goals.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Entrepreneurship Development

This module enables students to explore entrepreneurial culture and industrial growth, preparing them to set up and manage their own small enterprises. It will provide the necessary knowledge and skills to bring entrepreneurial ideas to life.

Entrepreneurship Development

Students will explore the key aspects of entrepreneurship, from idea conception to business operations, enabling them to create and manage their own start-ups effectively.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Corporate and Business Law

This module develops learners' understanding of the concepts and principles of English Corporate and Business Law. Students will have the opportunity to apply these concepts to practical situations in real business environments.

Corporate and Business Law

By the end of this module, learners will be able to navigate complex legal frameworks and apply their knowledge to business scenarios effectively.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Customer Relationship Management

This module focuses on managing customer relations and ensuring service excellence across industries. Designed for supervisory and managerial staff, it empowers students to support their teams in delivering exceptional customer service.

Customer Relationship Management

Participants will learn strategies to enhance customer satisfaction and loyalty while also fostering a positive customer experience in the workplace.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Quantitative Methods in a Business Context

This module develops skills in using quantitative methods to inform business decisions. It covers areas such as accounting, finance, and human resource management, helping learners to apply data effectively to make informed decisions.

Quantitative Methods in a Business Context

By mastering quantitative techniques, learners will be able to analyze data, solve business problems, and make data-driven decisions in various business contexts.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Environmental Management

The Environmental Management module provides a comprehensive understanding of environmental management principles and practices. It examines the role of businesses in managing their environmental impact through sustainable practices and compliance with regulations.

Environmental Management

Students will learn to develop and implement strategies that reduce environmental footprints while contributing to business objectives and sustainability goals.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Business Operations

This module provides learners with knowledge of the fundamental factors influencing business operations. It contextualizes how businesses operate in both internal and external environments, examining factors such as market conditions, regulations, and business models.

Business Operations

Students will be able to analyze the key components that drive business operations, helping them to understand and manage operational challenges in various organizational contexts.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Investment Banking

This module introduces students to investment banking, covering capital raising, M&A, advisory services, and trading operations. Learners will explore financial analysis, risk management, and strategic decision-making within investment banking.

Investment Banking

Practical exercises and case studies will help students develop the skills required for careers in investment banking, preparing them to navigate complex financial markets.

Hours TypeValue
ECTS6
Total Contact Hours (TCH)60
Supervised Placement and Practise Hours (SPPH)0
Self-Study Hours (SSH)85
Assessment Hours (AH)5
Total Learning Hours (TLH)150
Business Research Project (Dissertation)

The aim of this module is to develop learners' research skills, including generating a research question, conducting independent research, and applying appropriate research techniques. Learners will also analyze and evaluate research findings to develop evidence-based recommendations.

Business Research Project (Dissertation)

By completing a dissertation, students will gain experience in managing and executing an independent research project, contributing to their academic and professional growth.

Hours TypeValue
ECTS12
Total Contact Hours (TCH)120
Supervised Placement and Practise Hours (SPPH)50
Self-Study Hours (SSH)115
Assessment Hours (AH)15
Total Learning Hours (TLH)300

BBA Application Process To Apply

Admission to the EAI’s BBA programme is simple and convenient by following an entirely online process. Our admission team evaluates every application and checks every candidate's past academic performance and future potential.

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01
Apply Online & Complete Documentation

Enrol by filling out the online application. Enter accurate information- personal details, academic qualifications, experience, etc. Upload scanned copies of your- transcripts, experience certificates, etc. supporting the information you have provided in the application form.

02
Get Offer Letter

The admission panel will review your application, and you will receive an e-mail after getting shortlisted.

03
Payment

Make payment for admission into the BBA programme and begin with your business and management journey. You will receive students' account details via e-mail. Get Started!

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Most programmes require a high school diploma or equivalent. Some may require completion of specific high school courses or a minimum GPA. Admissions may also include submission of standardised test scores, letters of recommendation, and personal statements.

This programme is ideal for recent high school graduates, working professionals, or individuals looking to change careers who seek flexibility to balance their studies with personal and professional commitments.

Typically, an online BBA programme takes 36 months to complete when pursued full-time. Part-time options are also available, which may extend the time required to graduate depending on the number of courses taken each semester.
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